VOGUE FASHION PHOTOGRAPHERS
*ART OF DEMAND*
Barry Lategan (b.1935)
A South African by birth but British by adoption, Lategan has carved out a successful career as a fashion and, in particular, a beauty photographer. He achieved fame in the 1970s for his colourful compositions, which resisted gimmickry, despite the outlandish fashions of the day. Aside from his editorial and commercial work, he has carved out a separate reputation as an insightful and sympathetic photographer of the female nude and of nature, especially trees. He has worked the natural landscape into his fashion pictures perhaps better than any of his contemporaries or successors.
Vogue explained that one should rethink one’s attitude to youth and beauty and take pleasure in ‘the common or garden skills of beauty – immaculate nail gloss, hair brushed to silk, the freshness of your clothes’. This photograph attempted to sum up the pastoral and floral notes of Chanel’s No.19 perfume: white hyacinths, iris, scented moss and wood violets.
Nothing seems to sum up the seventies more than its often-outlandish fashion styles. And of that, nothing seems quite as eccentric or impractical as its stack-heeled footwear. Here as the decade gets under way, a compendium of the disparate styles and the colours that would mark out the era as colourful, to say the least...
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