*****
Those old advertising and marketing folks must get jealous when they see great ideas, like this Lee jeans promo which hit the streets. Created by French agency, Tribeca, the guerrilla campaign was staged on the streets of Paris, featuring real product suspended from rope tied to buildings, so people walked underneath a clothes line of jeans as if passing underneath a bridge. Other elements included jeans hung on street poles. Lee may not have the most cutting edge product in the world but it certainly knows how to pull off a cutting edge campaign
*****
Nothing grabs an audience's attention more effectively than a clever optical illusion. Combine that with an ingenious ad campaign and you get this brilliant mobile billboard for The Red Cross, currently gracing the streets of San Francisco.
It's photo journalism, meets Hollywood blockbuster movie poster, and it is turning plenty of heads wherever it parks itself. Enthusiastic onlookers have been snapping up photos of the mobile billboard and posting, uploading and sharing them online with friends. This is a brilliant example of how an audience can further promote the exposure of a great advertising campaign through mobile phones, blogs and sites such as flicker.
*****
Throw caution to the wind with this creative ad that focuses ultraviolet radiation onto those hard to tan areas with reflective
pages. Your days of sweating it out in filthy tanning beds and paying top dollar for uneven spray tans are numbered.
*****
won't tell you anything you haven't heard a thousand times from your mother, but maybe this time it'll get through.
Slapping life sized decals over the door on the way out of men's bathrooms, JWT Toronto is drawing attention to hands and germs and things that spread.
Small stickers close to the doorknobs read "You washed. This guy didn't." or "92% of guys say they washed. 34% were lying." with the website name.
At washyourhands.tv, there are virable videos that should put hand sanitizers on men's must-have lists.
washyourhands.tv
*****
Nothing works better than an ad in your face. These cute but scary stickers from Wrigley's chewing gum were placed at the base of Starbucks disposable coffee cups. The beauty of their effect is that they can only be seen when the coffee drinker is swigging away at full sip.
Even Angelina Jolie would look frightful sipping away at a double decaf caramel soy macchiato.
Those old advertising and marketing folks must get jealous when they see great ideas, like this Lee jeans promo which hit the streets. Created by French agency, Tribeca, the guerrilla campaign was staged on the streets of Paris, featuring real product suspended from rope tied to buildings, so people walked underneath a clothes line of jeans as if passing underneath a bridge. Other elements included jeans hung on street poles. Lee may not have the most cutting edge product in the world but it certainly knows how to pull off a cutting edge campaign
*****
Nothing grabs an audience's attention more effectively than a clever optical illusion. Combine that with an ingenious ad campaign and you get this brilliant mobile billboard for The Red Cross, currently gracing the streets of San Francisco.
It's photo journalism, meets Hollywood blockbuster movie poster, and it is turning plenty of heads wherever it parks itself. Enthusiastic onlookers have been snapping up photos of the mobile billboard and posting, uploading and sharing them online with friends. This is a brilliant example of how an audience can further promote the exposure of a great advertising campaign through mobile phones, blogs and sites such as flicker.
*****
Throw caution to the wind with this creative ad that focuses ultraviolet radiation onto those hard to tan areas with reflective
pages. Your days of sweating it out in filthy tanning beds and paying top dollar for uneven spray tans are numbered.
*****
won't tell you anything you haven't heard a thousand times from your mother, but maybe this time it'll get through.
Slapping life sized decals over the door on the way out of men's bathrooms, JWT Toronto is drawing attention to hands and germs and things that spread.
Small stickers close to the doorknobs read "You washed. This guy didn't." or "92% of guys say they washed. 34% were lying." with the website name.
At washyourhands.tv, there are virable videos that should put hand sanitizers on men's must-have lists.
washyourhands.tv
*****
Nothing works better than an ad in your face. These cute but scary stickers from Wrigley's chewing gum were placed at the base of Starbucks disposable coffee cups. The beauty of their effect is that they can only be seen when the coffee drinker is swigging away at full sip.
Even Angelina Jolie would look frightful sipping away at a double decaf caramel soy macchiato.
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